Dear Customer: 

Ladas Domains, a leading provider of domain registration and protection services, will now be known as Principium Strategies after a merger with the Watch Services division of Ladas & Parry LLP. The new company offers domain name services in addition to a wide range of brand monitoring tools, with a focus on helping brands protect and monitor their intellectual property assets.

Please note the following changes to our services effective Thursday, September 14:

  • All communications, including domain and digital brand maintenance, invoicing, customer service and order fulfillment, will be executed by Principium Strategies
  • To ensure timely delivery of email notices, please whitelist (Support), (Billing) and (General)
  • Our customer portal will be hosted at
  • There will be no change to login credentials for our customer portal. If you currently access the portal with an address, we will contact you separately to migrate user names.
  • Our new general phone number is 1.888.724.9488, while our current 1.312.427.9866 number will remain active
  • As our new name was amended to Ladas Domains LLC d/b/a Principium Strategies, all tax and payment information on file will remain current.

We are very excited about this change and look forward to continuing to serve your brand protection needs as Principium Strategies. The new company name was chosen to reflect Principium Strategies’ steadfast adherence to the first principles of brand protection, namely integrity, vigilance and innovation; “Strategies” articulates the organization’s comprehensive relationship-based approach, which is characterized by tailored individual attention, a high degree of flexibility, responsiveness, and a commitment to providing tools that meet current and emerging needs.

More information can be found at


The Principium Team

Tuesday, September 12, 2017

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